GOOGLE ADS
5 Google Ads Strategies That Actually Get Results in 2026
Google Ads is one of the fastest ways to get your business in front of potential customers. When done right, it can generate high-quality leads, increase sales and deliver a strong return on investment.
By Owen Hollier
Founder, Kiwi Creative
03 Sept 2026
Quick Read
Whether you're looking to generate more enquiries, boost online sales or increase brand awareness, Google Ads can help you achieve your goals — fast.
In this blog, we’ll break down 5 proven Google Ads strategies that can help you get better results in 2026.
01.
Set Clear Campaign Goals
Running Google Ads without a clear goal makes it difficult to know whether your campaigns are actually working.
Fix It: Decide what you want to achieve first — whether that's more enquiries, sales, bookings or phone calls — and build your campaign around that goal.
02.
Target the Right Keywords
Not every search is valuable. Targeting broad or irrelevant keywords can quickly waste your budget on people who aren't ready to buy.
Fix It: Focus on relevant, high-intent keywords that closely match your products or services.
03.
Write Better Ad Copy
Your ad needs to stand out against competitors and give people a reason to click. Generic ads are easy to ignore.
Fix It: Highlight your key benefits, use strong calls to action and make sure your ad matches exactly what the customer is searching for.
04.
Optimise Your Landing Pages
Getting someone to click your ad is only half the job. If your landing page is confusing, slow or doesn't match the ad, you could lose the customer.
Fix It: Make your landing page fast, mobile-friendly and focused on one clear action — whether that's buying, enquiring or booking.
05.
Track, Test & Improve
Google Ads shouldn't be a set-and-forget strategy. Campaigns need regular attention to keep improving performance and return on investment.